Vision and hearing care the Dipple & Conway way
Our Services
CONTACT LENSES
We are an award-winning contact lens practice and our expert fitting is part of our heritage. Make an appointment today with our experienced team at one of our opticians in Swaffham, Diss, Norwich, Cromer and Hunstanton.
We are an independent, family run business
We offer expert clinical eye and audiology examinations and subsequent care and support, focused on your individual needs. Book your next eye or hearing test with our practices in Diss, Swaffham, Norwich, Cromer or Hunstanton.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
Clinical Excellence
Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.
Customer Service
We are a fourth generation family business dedicated to the highest levels of customer care.
Cutting Edge
We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.
Luxury Brands
We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.
Part of Our Communities
We are proud to play an active and positive role in the communities in which we operate.
Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.
The Vision Care Plan
Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service. Our plan includes fully comprehensive eye care, an open-door policy, discounts and more.
Come in and say hello
Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.
Our glasses brands
At Dipple & Conway, we offer a wide range of brands from world-famous designers, to the finest hand-crafted independent frame manufacturers.
News & Insights
Go premium with membership to our Vision Care Plan
Full peace of mind for your eye care.
- 25% discount off all complete spectacles, prescription sunglasses and contact lenses
- Inclusive eye examinations and consultations
- Premium open door access to our expert Optometrists
Latest Reviews
Helena Luis3. November, 2026
Very attentive with our 6yo who was so scared for his examination. We had the appointment with Una who was absolutely brilliant!
Mike Brennan1. November, 2026
I was experiencing very sore and itchy eyes a visited my Dipple and Conway eye studio. Notwithstanding that I did not have an appointment they tested my eyes using very up to date equipment. The process was clear and simple with the various steps carried out professionally whilst being fully explained throughout. The team were very helpful, friendly and caring. An excellent experience!
Tara Burbridge23. October, 2026
After years of being with a high street franchise I very recently switched to Dipple and Conway on Castle Street in Norwich . The level of care and service was above and beyond any previous eye care. The standard testing is very impressive. Every aspect of the examinations was thorough and unrushed, carried out win a friendly relaxed atmosphere with fantastic ' bedside manner' and professionalism. I'm in awe of the human expertise and advanced technology that went into selecting my new varifocal lenses and frames. Seven days later I got a call to say that they were ready for fitting and collection. Again fine tuning fitting was comprehensive and detailed in a relaxed friendly and professional atmosphere. This utterly contrasts and eclipses my recent experiences elsewhere. In choosing D&C as my independent family run eye care provider I have been listened to regarding my varifocal needs and ended up with the best pair of glasses I have ever had. Although the cost was higher my new glasses represent a much greater value for money and I anticipate they will last me many years. No more choosing new frames every few years. A big thank you to Áine, Donna , Phil and Maciek for such a smooth trouble free experience. I wish I had switched years ago.
Ann Tattam22. October, 2026
Went in with very broken glasses and came out. Less than an hour and a half later with my lenses in new frames all cleaned and perfect. They were very expensive lenses so being able to save them was wonderful. Thank you Maciek!!
Victoria Phillips19. September, 2026
Sue was absolutely incredible, such an angel fixing my sunglasses!!! Thank you so much 💖
Nan Neville-Jones4. September, 2026
Professional audiologist explained procedure and outcome clearly. Gave a written report. Was helpful.
Michael Fitzpatrick3. September, 2026
The audiologist Oliver Butcher was a experienced specialist who explained anything to me and did tests that I’ve never had since I started experiencing ear loss., I would strongly recommend this gentleman who has earring difficulties and I believe he would assist them in everyway to improve there hearing loss. Dipple and Conway have a value asset who will get the name Dipple and Conway mentioned in higher circles
Lee Songer18. August, 2026
My experience with Dipple & Conway in Norwich was a very positive one! I initially emailed Phil to explain that I have a recent eye prescription and would like to look at their range of glasses. He more or less encouraged me to pop by the opticians anytime. I visited first thing in the morning where a very friendly lady, Sue, showed me their range of glasses and the options available. Once I picked a pair I liked, Sue was not only very helpful, but good humoured in how I seemingly chose a pricey pair of frames! A week later, earlier than expected, I visited again to collect my glasses from Sue, which I am very pleased with — was glad to know I could leave my old pair of glasses in her capable hands to be recycled as well. All in all, they have made an unprompted visitor who happened to be browsing their glasses become a longterm customer.
Serena Cooper13. August, 2026
Recieved a brilliant & professional service from Olly & Aaron at Dipple & Conway, can't thank them enough, thoroughly reccomend 😃
