About Us

Our story started as a partnership between then Norwich Jeweller, George William Dipple and Thomas Conway. The site of the first practice (Castle Street, Norwich) was initially purchased by George Dipple, as a place to park his car!

The initial Norwich opticians, grew from strength to strength. Following the deaths of the founding partners during the 1950’s, Dipple and Conway was taken over by Thomas Conway’s son, Dominic.

During the 1980’s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons, Damian, Robert and James joined the company having undertaken professional training in optometry and dispensing optics.

Under Dominic's watchful eye, Dipple & Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.

In more recent years, Matthew and Ben Conway have joined the company full-time, driving the business forward and continuing Dipple's journey into the future of optometry.

Since 1916 the optical world has changed beyond recognition. Developments in clinical practice, frame and lens technology, contact lens fitting and laser eye assessments are among those changes, which Dipple & Conway have embraced. It is this willingness to evolve and challenge Dipple's boundaries, that has helped Dipple & Conway to become one of the most successful independent groups in the region.