Skip navigation

About Us

Dipple & Conway is a family run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916.

Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.

Clinical Excellence

Using the most recent advances in optometry, we pride ourselves in offering the highest clinical service.

Customer Service

We are a fourth generation family business dedicated to the highest levels of customer care.

Cutting Edge

We invest in the latest state of the art equipment and use the most up to date technology for premium standard eye and hearing health checks.

Luxury Brands

We offer a wide selection of designer and independent brands, which offer fine attention to detail and hand crafted, unique touches.

Part of Our Communities

We are proud to play an active and positive role in the communities in which we operate.

Vision Care Plan

Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service.

Norwich practice with balloons arched

Our story

Our story started in 1916 as a partnership between the Norwich jeweller GeorgeDipple and Thomas Conway.  The site of the first practice (Castle Street, Norwich), was initially purchased by George Dipple as a place to park his car!

By the 1950’s the initial Norwich opticians had grown from strength to strength, following the death of the founding partners, Dipple & Conway was taken over by Thomas’s son Dominic.

Glasses on shelves in the Swaffham store

Our story

During the 1980s Dominic Conway further expanded the business. Throughout this time, Dominic’s three sons Robert, Damian and James joined the company having undertaken professional training in optometry and dispensing optics.

Under Dominic’s watchful eye, Dipple and Conway continued to expand. When Dominic retired in 1990, the business remained in family hands, with his three sons taking the lead.

Dipple and Conway team at awards

Our story

In more recent years, Matthew and Ben Conway have joined the company full time,driving the business forward and continuing Dipple & Conways journey into the future of optometry.  In 2024, Dipple & Conway became Dipple and Conway Opticians and Audiologists, with the addition of full hearing health checks into our range of services.

Norwich practice with new branding

Our Branches

Pop in to any of our Norfolk practices, including our original Norwich optician’s practice, to find out more. Use our practice finder to find your nearest branch and view our opening times.

Latest Reviews

Book an Appointment

Norwich Branch

Located on Castle Street, settled proudly beneath the grand Norwich Castle, our Norwich opticians pays homage to the generations of hard work that has built not only a successful business but a community of local people who continue to trust the exemplary service of Dipple & Conway.

Telephone

01603 626750

Address

19 Castle Street
Norwich
Norfolk
NR2 1PB

Opening Times

  • Monday: 9am - 5:30pm
  • Tuesday: 9am - 5:30pm
  • Wednesday: 9am - 5:30pm
  • Thursday: 9am - 5:30pm
  • Friday: 9am - 5:30pm
  • Saturday: 9am - 5:00pm
  • Sunday: 10am - 4pm

Diss Branch

Having invested in our Diss practice over the years, you’ll find a warm and welcoming space in which we provide exceptional eye care services.

Telephone

01379 642598

Address

12 Market Place
Diss
Norfolk
IP22 4AB

Opening Times

  • Monday: 9am - 5:00pm
  • Tuesday: 9am - 5:00pm
  • Wednesday: 9am - 5:00pm
  • Thursday: 9am - 5:00pm
  • Friday: 9am - 5:00pm
  • Saturday: 9am - 4:00pm
  • Sunday: Closed

Swaffham Branch

Say hello to our friendly team, they can’t wait to assist you.

Telephone

01760 724777

Address

63 Market Place
Swaffham
Norfolk
PE37 7AQ

Opening Times

  • Monday: 9am - 5:00pm
  • Tuesday: 9am - 5:00pm
  • Wednesday: 9am - 5:00pm
  • Thursday: 9am - 5:00pm
  • Friday: 9am - 5:00pm
  • Saturday: 9am - 4pm
  • Sunday: Closed